St Kilda Football Club Logo

St Kilda Membership Draft

The ‘SAINTS MEMBERSHIP DRAFT’ was a concept we came up with to support ST KILDA FC with their 2014 push for new club members.

Membership manager, Rory highlighted that although the Saints had over 100,000 fans, they had only sold 22,000 memberships.

Facebook fans were encouraged to draft new members by inviting them join a competition to WIN a major prize.

Demographic:
St Kilda Saints Fans

Duration:
6 weeks

Objective:
Increase club memberships

Result:
487 memberships, 12,000 new fans

Membership Draft Facebook Application

We received a great response from the Saints Facebook fans. Sharing and tagging their mates to get involved in the Membership Draft.

Membership Draft Facebook Post