St Kilda Membership Draft
The ‘SAINTS MEMBERSHIP DRAFT’ was a concept we came up with to support ST KILDA FC with their 2014 push for new club members.
Membership manager, Rory highlighted that although the Saints had over 100,000 fans, they had only sold 22,000 memberships.
Facebook fans were encouraged to draft new members by inviting them join a competition to WIN a major prize.
Demographic:
St Kilda Saints Fans
Duration:
6 weeks
Objective:
Increase club memberships
Result:
487 memberships, 12,000 new fans
We received a great response from the Saints Facebook fans. Sharing and tagging their mates to get involved in the Membership Draft.
