NIB Logo

NIB Mover of the Month

NIB is a major sponsor of the Geelong FC. In 2013 NIB introduced the ‘MOVE IT YOUR WAY’ campaign to further push their message of the importance of an active lifestyle.

Milkman built the ‘MOVER OF THE MONTH’ Facebook competition. Once a month for 5 months Geelong Cats fans were invited to vote for their favourite Geelong player.

Prizes included signed merchandise, corporate lunches and tickets to the AFL Grand Final.

Demographic:
Fans of Geelong Cats, Fans of AFL

Duration:
5 months

Objective:
Increase engagement, capture 1,000 email addresses

Result:
4,374 Registrations

Mover of the Month Facebook Application